Ana Luisa Ponsirenas

Work experience and projects

Defining a future-forward experience for Intel's Edge Platform

Led the vision for transforming Intel's fragmented developer experience into a cohesive AI-powered platform. Facilitated executive workshops that resulted in the "Edge Platform Guide" concept—an intelligent assistant that helps developers navigate Intel's ecosystem. This vision gained C-level executive buy-in and became a model for Intel's software strategy.

 

Role: User Experience Architect | Skills: Executive Facilitation, Strategic Vision, Cross-functional Alignment

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Transforming developer content operations for quality and scale

Led a strategic initiative to modernize Intel's developer content creation and delivery. Implemented a GitHub-centered workflow with AI-powered quality assessment, enabling distributed authoring while maintaining governance. The resulting system automated 60% of the content lifecycle, ensured consistent baseline quality across products, and established a scalable model that became the standard approach across multiple engineering teams.

 

Role: User Experience Architect, Content Designer | Skills: Content Operations, Workflow Automation, Technical Documentation Strategy

Lanterne Rouge: agentic AI for goal-aware fitness training

An ongoing personal project exploring experience-first architecture for a mission-aware AI coaching system. Created to help me train for a Tour de France 2025 indoor simulation, it provides me with opportunities to learn and experiment with designing agentic AI systems.

 

Role: User Experience Architect | Skills: AI Experience Design, Systems Thinking, User-Centered AI

Context-driven experience across Android devices

Led design research that balanced business imperatives with contradictory user data. Designed "The Grid" for multitasking on tablets, then created a mixed-method research approach combining objective logs with subjective feedback to reveal actual usage patterns. Though not shipped as a product, our work influenced Android's core capabilities and established a research methodology that became a key approach for future studies.

 

Role: Lead Interaction Designer | Skills: User Research, Mixed-Methods Evaluation, Interface Design

Fast-tracking edge AI software prototypes

Championed and established a new Content Strategy and Design discipline at Intel, then led this team in creating the Edge Software Hub—a platform that simplified complex edge software development. Designed and implemented a DX governance model that enabled consistent quality at scale. Our work achieved a 92% OOBE score, reduced release time by 75%, and was recognized as a key capability for supporting Intel's edge computing goals.

 

Role: Lead User Experience Designer and User Experience Manager | Skills: Strategic Advocacy, Content Strategy, DX Governance

Let’s connect

Ana Luisa Ponsirenas

Work experience and projects

Defining a future-forward experience for Intel's Edge Platform

Led the vision for transforming Intel's fragmented developer experience into a cohesive AI-powered platform. Facilitated executive workshops that resulted in the "Edge Platform Guide" concept—an intelligent assistant that helps developers navigate Intel's ecosystem. This vision gained C-level executive buy-in and became a model for Intel's software strategy.

 

Role: User Experience Architect | Skills: Executive Facilitation, Strategic Vision, Cross-functional Alignment

View project

Transforming developer content operations for quality and scale

Led a strategic initiative to modernize Intel's developer content creation and delivery. Implemented a GitHub-centered workflow with AI-powered quality assessment, enabling distributed authoring while maintaining governance. The resulting system automated 60% of the content lifecycle, ensured consistent baseline quality across products, and established a scalable model that became the standard approach across multiple engineering teams.

 

Role: User Experience Architect, Content Designer | Skills: Content Operations, Workflow Automation, Technical Documentation Strategy

Lanterne Rouge: agentic AI for goal-aware fitness training

An ongoing personal project exploring experience-first architecture for a mission-aware AI coaching system. Created to help me train for a Tour de France 2025 indoor simulation, it provides me with opportunities to learn and experiment with designing agentic AI systems.

 

Role: User Experience Architect | Skills: AI Experience Design, Systems Thinking, User-Centered AI

Context-driven experience across Android devices

Led design research that balanced business imperatives with contradictory user data. Designed "The Grid" for multitasking on tablets, then created a mixed-method research approach combining objective logs with subjective feedback to reveal actual usage patterns. Though not shipped as a product, our work influenced Android's core capabilities and established a research methodology that became a key approach for future studies.

 

Role: Lead Interaction Designer | Skills: User Research, Mixed-Methods Evaluation, Interface Design

Fast-tracking edge AI software prototypes

Championed and established a new Content Strategy and Design discipline at Intel, then led this team in creating the Edge Software Hub—a platform that simplified complex edge software development. Designed and implemented a DX governance model that enabled consistent quality at scale. Our work achieved a 92% OOBE score, reduced release time by 75%, and was recognized as a key capability for supporting Intel's edge computing goals.

 

Role: Lead User Experience Designer and User Experience Manager | Skills: Strategic Advocacy, Content Strategy, DX Governance

Let’s connect