Ana Luisa Ponsirenas

“It is a remarkable thing to be a human being.”

Brian Cox, Professor of Particle Physics

Human-centered systems thinking

I put people at the heart of product strategy and design, using data and insights to facilitate the understanding of user goals and needs across end-to-end journeys.

 

For products, platforms, and even organizations, I can create and apply design methods and frameworks that help teams work through ambiguity and complex problems, translating user insights into strategic direction.

You are not the user

I expose teams to existing data that helps us understand the goals and challenges of the target personas. Together we draw insights and hypothesis that drive product definition.

I work to build narratives and future customer stories that shift the focus of development from technology to augmenting human capabilities.

 

I identify patterns across products and leverage insights to create frameworks that guide multiple teams to deliver useful products.

 

Vision, alignment, and execution

I have extensive experience working with senior leaders to combine user, business, and technical perspectives and build alignment around forward-looking visions.

 

I effectively make ideas tangible and communicate direction through prototypes and visual storytelling, presenting complex concepts and multi-year plans clearly to influence decisions and drive meaningful results.

 

From strategy to release, I balance innovation with practical, scalable solutions. I deliver and contribute to high-quality work in fast-paced environments by helping define what we need to learn first and how we can organize to learn faster.

Built for tomorrow, iterating everyday

I facilitate activities that bring senior leadership together to align on vision and formulate multi-year strategy.

 

Working with cross-functional teams, I deliver prototypes and presentations to convey, gather input, and test the experience vision.

I drive planning and break experience outcomes in achievable milestones with defined success metrics. First, we nail the experience; then, we work on scale.

View project details

Collaborative design for growth

I foster cross-functional collaboration that delivers measurable results: 92% satisfaction scores, 75% faster time-to-market, and executive buy-in for transformative investments.

 

I build strong relationships across organizations that help me lead initiatives with clarity and influence. With expertise spanning product, service, strategy, and content design, I create environments where teams grow together. My collaborative approach connects diverse perspectives, elevates design quality, and creates coherent experiences that achieve better outcomes.

The world is our oyster

I lead cross-organizational initiatives that touch multiple products. I map dependencies and alignment opportunities for collective wins.

I identify and propose strategies to address organizational and experience needs, successfully securing executive support and investment.

With a strong systems perspective, I help teams organize resources in innovative ways to maximize impact and offer development opportunities.

Forever curious and learning

I'm energized by both learning from and coaching designers, approaching craft development as a two-way exchange that raises standards while expanding my own perspective.

Open to think and rethink

I like researching and learning on my own and learning with others through courses and certifications. I role model a growth mindset by making time for my continued development.

I leverage diverse expertise and experience within a team and find ways to bring people with complimentary skills and development areas together for mutual growth.

I create light-weight opportunities for teams to improve their skills or explore new areas and establish formal development plans that include learning and project work.

Let’s connect

Ana Luisa Ponsirenas

“It is a remarkable thing to be a human being.”

Brian Cox, Professor of Particle Physics

Human-centered systems thinking

I put people at the heart of product strategy and design, using data and insights to facilitate the understanding of user goals and needs across end-to-end journeys.

 

For products, platforms, and even organizations, I can create and apply design methods and frameworks that help teams work through ambiguity and complex problems, translating user insights into strategic direction.

You are not the user

I expose teams to existing data that helps us understand the goals and challenges of the target personas. Together we draw insights and hypothesis that drive product definition.

I work to build narratives and future customer stories that shift the focus of development from technology to augmenting human capabilities.

 

I identify patterns across products and leverage insights to create frameworks that guide multiple teams to deliver useful products.

 

Vision, alignment, and execution

I have extensive experience working with senior leaders to combine user, business, and technical perspectives and build alignment around forward-looking visions.

 

I effectively make ideas tangible and communicate direction through prototypes and visual storytelling, presenting complex concepts and multi-year plans clearly to influence decisions and drive meaningful results.

 

From strategy to release, I balance innovation with practical, scalable solutions. I deliver and contribute to high-quality work in fast-paced environments by helping define what we need to learn first and how we can organize to learn faster.

Built for tomorrow, iterating everyday

I facilitate activities that bring senior leadership together to align on vision and formulate multi-year strategy.

 

Working with cross-functional teams, I deliver prototypes and presentations to convey, gather input, and test the experience vision.

I drive planning and break experience outcomes in achievable milestones with defined success metrics. First, we nail the experience; then, we work on scale.

View project details

Collaborative design for growth

I foster cross-functional collaboration that delivers measurable results: 92% satisfaction scores, 75% faster time-to-market, and executive buy-in for transformative investments.

 

I build strong relationships across organizations that help me lead initiatives with clarity and influence. With expertise spanning product, service, strategy, and content design, I create environments where teams grow together. My collaborative approach connects diverse perspectives, elevates design quality, and creates coherent experiences that achieve better outcomes.

The world is our oyster

I lead cross-organizational initiatives that touch multiple products. I map dependencies and alignment opportunities for collective wins.

I identify and propose strategies to address organizational and experience needs, successfully securing executive support and investment.

With a strong systems perspective, I help teams organize resources in innovative ways to maximize impact and offer development opportunities.

Forever curious and learning

I’m happy when I’m learning. I explore methods, tools, ideas when working on new challenges or as a trick to engage in tasks I have experience on or find boring.

 

I'm energized by both learning from and coaching user experience professionals with diverse skillsets, approaching craft development as a two-way exchange that raises standards while expanding my own perspective. 

 

I continuously invest in my growth. This commitment to learning is reflected on how I work with teams creating formal and informal opportunities that connect individual development with team needs while delivering on business objectives.

Open to think and rethink

I like researching and learning on my own and learning with others through courses and certifications. I role model a growth mindset by making time for my continued development.

I leverage diverse expertise and experience within a team and find ways to bring people with complimentary skills and development areas together for mutual growth.

I create light-weight opportunities for teams to improve their skills or explore new areas and establish formal development plans that include learning and project work.

Let’s connect